Bose: Packaging Design, Product Visualization, and Messaging

Bose, renowned for its excellence in premium audio, sought a fresh structural and packaging design system to resonate with evolving consumer trends. Our team was entrusted with crafting an engaging out-of-box experience that not only showcases the product but also upholds sustainability, all while reflecting the brand's updated identity.

Packaging render visuals on this page represent design intent.

Read more  Client: Bose

Duration: 3 months

Team: Chris Villaseran (Copywriter), Kelly McCall (Principal Program Manager), Kieran Moriarty (Director of Industrial Design), Matt Hanzly (Senior Industrial Designer), Jasmine Schubert (Industrial Designer), Miri Chan (VP of Visual Design), Sebastian Fraye (Senior Visual Designer), Michael Dern (Visual Designer), Shin Eguchi (Production Designer)

Impact: Amplifying Bose’s MessageAs the Copywriter, Chris supported the visual designers in creating engaging copy tailored for packaging.
  • Crafted packaging copy inspired by Bose’s compelling “Sound is Power” campaign, incorporating enticing romance copy, strategic call-to-action phrases linked to QR codes, and sustainability-focused messaging to highlight Bose’s dedication to eco-friendly initiatives.
  • Considered the out-of-box journey for users, meticulously drafting messaging at each unboxing stage to guarantee a seamless experience.
  • Extended the copy across Bose’s range of headphones, earbuds, and soundbars, maintaining consistent messaging throughout the portfolio.

Results: Bose unveiled the new design language and copy across their QuietComfort and QuietComfort Ultra headphones, QuietComfort Ultra Earbuds, and Smart Ultra Soundbar in 2024, elevating the brand’s prominence on retail shelves.

CHRIS VILLASERAN

A project manager who intersects content strategy, copywriting, and user experience. Exploring bold opportunities and fun projects. Based in Oakland, California but just a few clicks away. Learn more.